Copywriting is storytelling, and few stories are more satisfying than those that end with someone landing a job they love.
I’m a pretty decent storyteller. While I’m not an HR veteran, I’ve got decades of private and public sector management and communications training experience.
Although I don’t do heaps of job apps, like other copywriters I know, I have a high success rate. If you’re wrestling with your resume, stuck on the selection criteria, or you’re crap at cover letters, here are three reasons to get a copywriter on the job.
We like words
As copywriter turned screenwriter Robert Pirosh’s killer cover letter tells it, we like words. In resumes and cover letters, we like punchy, active words like ‘boost’ and ‘invent’ and ‘simplify.’ We like short, stout-hearted words like ‘loyal’ and ‘fast’ and ‘calm.’ We like quirky, zingy words like ‘unflappable’ and ‘swift’ and ‘orchestrated.’
We like straight shooting words with zero bluster or bull. We like words with cred that work for the wary and weary. We like oomphy words that stand their ground survive the six second scan and get you a proper look in.
In short, we like words that most employers like but rarely get to read. Better still we’re ace at putting them in the right order in the right places.
We play to your audience
Copywriters research the hell out of buyers and sellers. If we’re selling the enterprise that’s you, we’ll take a forensic look at who’s buying.
A clever copywriter can dissect a job application package, a web site and raft of social media platforms in the time it takes you to draft a customised resume.
We trawl your potential employer’s website and social media for cultural clues. We suss out the benefits they’re hoping you’ll bring to the advertised role and beyond. Then we figure out the key features you’ll need to display.
Armed with your profile and theirs, we’ll make your application more about ‘them’ than about you. You’ll show what you know about how they tick and what they’ve achieved. You’ll sidestep the fatal ‘features trap’ by doing more than trying to sell the same or similar expertise as everyone else.
We ‘get’ you
This is spooky art at the heart of good copywriting. It’s the trick that prompts my favourite bits of feedback , like, ‘How did you get inside my head?’ or ‘How come you sound like me? we’ve never even met?’
While it looks like a magic trick, a copywriter’s knack for knowing how you tick is eight parts hard graft and two parts intuition. How we crack mysterious you hardly matters. How this intell helps us connect you to your next brilliant career, that’s the nub of the matter.
Humans are notorious for underappreciating and underselling their best professional selves . A skilful copywriter will spot yours at 50 virtual paces. Then they’ll show an employer exactly how talented you with your right best bits are the perfect fit for their job and their business.
When presented with their thoroughly researched, well word smithed job app, clients mostly react like this.
Them: ‘Wow! I never knew I was that good.’
Me: ‘Yep. This is a 100% fib free record of your actual fabulosity. You are that good!’
Beyond helping you get the gig, a lively, elegant, accurate job application is confidence building evidence that you are ‘that good.’
Matching print performance at interview
Even when you know you’re ‘that good,’ acing the interview can be a challenge. If you want to rehearse your interview with someone who has researched the role and made you look great in print, I can help.
You probably won’t be interviewed by a clone of Gina Hard Faced Bitch, but I do a passable imitation, just in case.
What does it cost?
|Initial 20 chat to see if we click and can scope out the job||Free|
|Drafting and editing the docs||$100 per hour|
|30 minutes interview rehearsal and feedback||Free|
|Editing subsequent applications based on docs we’ve already used||$150|
NOTE: Most job applications take between 3 and 4 hours depending on the complexity of the role and the quality of your background information.
I try to keep my costs down for job hunters because I know lots of you are short on dosh. If you’ve found a great gig and you need help to sell your best self. Get in touch.